With Yellow Pages United’s BizYellow pages, the power is in your hands to customize your web page and reach new customers. In this feature, we focus on businesses that are making the most of everything BizYellow has to offer.
This month, the spotlight is on Elmore Sand & Gravel, Inc. in Elmore, AL. (Note to other states: Alabama’s showing you up!)
Elmore Sand & Gravel has made perfect use of the About Us section, packing it with useful information about—and enticing descriptions of—the full range of their products and services, and ending it with an effective call to action. Additionally, their contact information and hours of operation are clearly defined, so customers know exactly when and how to contact them.
The product photos give the viewer a clear idea of what kind of gravel options are available, and the “in use” photo shows the type of landscape design their products make possible.
They’ve taken full advantage of the Custom Content section to highlight some new product offerings, as well as a new area of service. Remember that if your company offers coupons or other kinds of sale pricing, this is the place to advertise it.
The Elmore Sand & Gravel page also has a piece of the best marketing money can’t buy: a glowing customer review. Encourage your satisfied customers to share their opinions on BizYellow. It’s one of the most effective ways you can build trust with potential customers.
Though they’ve done a great job, there’s one thing that could improve Elmore Sand & Gravel’s BizYellow page and bring in more visitors, and that’s using the keyword section. Something like “Central Alabama landscaping, sand, gravel, filter media, river rock” might be a good place to start.
The full potential of your BizYellow page is up to you. If you follow Elmore Sand & Gravel’s example, you’ll be setting a strong foundation for success. We continue to look forward to seeing what other members of the BizYellow family (somewhere other than Alabama?) can create. And if you’re not in the family yet, sign up today!