When it comes to search engine optimization (SEO), it’s sometimes difficult to determine where “common knowledge” and actual reality intersect. Does keyword stuffing work? Is longer really better? Is there any point to link-building? And with […]
Small Business Marketing
How to Survive Mobilegeddon
Mobilegeddon. Sounds menacing, right? No, our phones aren’t taking over the world (any more than they already have). It’s the tongue-in-cheek label given to Google’s most recent search algorithm update that prioritizes mobile-friendly sites over those […]
Love at Work + Things We’re Reading
We at Yellow Pages United hope the winter weather hasn’t been too much of an aggravation for you and your business this season. But just in case you find yourself braving the elements from the comforts […]
3 Opportunities for Small Businesses in 2015
We at Yellow Pages United love this time of year, when business and tech trend forecasters look back on years before and make predictions on what’s to come. It’s almost as exciting to wait and see who […]
Google “Store Visits” Metric Will Boost OLA
Businesses have been looking for ways to measure the effect of online advertising on physical purchases since the medium was born, and Google’s new “Store Visits” metric gets us one step closer to closing the loop […]
Millennials + Your Business
As a business owner, you’re always looking for new audiences, and new ways to reach customers. According to a recent Nielsen study, a huge opportunity exists in mobile marketing to Millennials. Over 85% of Millennials and […]
