After its debut in the fall of 2011, Pinterest quickly began turning heads and making businesses around the world stand up and take notice. Those who’ve taken the time to explore the latest and most exciting social media venue will have quickly discovered its advantages and the potential it possesses for building, marketing and promoting a business. The statistics regarding traffic and business success directly related to the use of Pinterest are impressive, surprising and encouraging. If the hundreds of available articles and blog posts on the rise of Pinterest aren’t enough to convince a business to try it, the numbers ought to speak loud and clear.
Pinterest Numbers and Statistics Boast Success
- Primary Pinterest Users. Predominant Pinterest members are educated females between the ages of 25 and 44. Although the social media venue first started gaining ground in the United States and United Kingdom, it has quickly expanded to other markets as well, such as Australia and parts of Europe.
- Pinterest Traffic. During the month of September 2011, Pinterest was visited by 1.68 million unique users. Although not a bad start, the number of unique visitors continued to rise, ultimately quadrupling by December 2011 for a total of 7.21 million unique visitors. As businesses strive toward adding more appeal to male users, it is likely that the platform will continue to enjoy tremendous traffic increases.
- Traffic Continues to Increase. As of March 2012, 32 percent of internet shoppers in the United States and Canada made a purchase after seeing an item on an image-sharing social media site such as Pinterest. As businesses learn of these numbers, more and more are jumping on the bandwagon.
- Compared to Other Social Media Venues. Eighty-one percent of female Pinterest members view the site as a trusted source of information, with Twitter and Facebook falling behind. In fact, the Pinterest Effect has become so great that public analytics such as Google Analytics and private analytics firms are helping businesses determine the best way to capitalize on the popularity of Pinterest.
Pinterest– A Beneficial Social Media Marketing Method
A business that produces images related to their products or services is one that should take advantage of the opportunities presented by Pinterest. In addition to reaching local community members, the images shared are likely to spread across the nation and, potentially, around the world. This far-reaching effect provides businesses with a growing customer base and allows for a small business to stand out in a way that is different from their competition. Any business looking to expand their reach should take the time to learn more about this social media platform.
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