Black Powder Roasting Co logo

Spotlight On: Black Powder Roasting Co.


BizYellow and Yellow Pages United give you the power to customize your own web page and reach the right new customers for your business. In this feature, we focus on businesses that are making the most of everything BizYellow has to offer.

Today the spotlight is on Black Powder Roasting Co. of Mooresville, NC.

Black Powder Roasting Co. is a small-batch coffee roaster with over 20 single-origin beans that is focused on wholesale sales. How do we know that? It’s in their About section, as it should be. We’re off to a great start!

“Responsibly Harvested. Divinely Roasted.” That’s Black Powder’s tagline, and it’s quite the wake-up call. Right below that, they include keywords that will make sure thirsty customers in need of a pick-me-up know where to go.

With their Custom Content section, Black Powder offers to take customers on a coffee journey—let’s call it a journey to the center of the grind—with free tastings and expert advice upon visiting their facility. And because their business hours are clearly posted, customers know exactly when that journey may begin.

The Video section features a radio advertisement for Black Powder, including some beautiful photos to enhance the viewing experience.

Unfortunately, aside from their (very stylish) logo, those are the only photos on the page. We’d love to see pictures included in the Photos section at the top of the page—coffee beans, the facilities, and maybe some customers enjoying a fresh cup of pour-over coffee. Also, the Coupons section isn’t used. If customers who visit for a free sample receive a deal on their first purchase of coffee beans, we’d like to see that noted here.

Black Powder Roasting Co. has shown that with the right blend of information and salesmanship, BizYellow can bring your business the finely crafted aroma of success. We’d like to raise a cup o’ joe to them and their efforts, and we look forward to seeing what other members of the BizYellow and Yellow Pages United family can create.


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