With Yellow Pages United’s BizYellow platform, the power is in your hands to customize your web page and reach new customers. In this feature, we focus on businesses that are making the most of everything BizYellow has to offer.
This month, the spotlight is on Spectrum Energetics LLC in Collegeville, PA.
Spectrum has made the savvy marketing choice to feature their logo as their main photo. This is a quick and easy way to sell your brand and promote a professional image. Furthermore, the additional photos they’ve provided give the user a deeper understanding of their design and build process.
The Slogan section contains a clear, concise statement of purpose explaining the types of services that Spectrum offers, and why the company is a good choice for customers in need of engineering services. And the Keywords section really drives home the range of work that Spectrum can perform.
Spectrum does not offer walk-in hours to their customers, but they make it clear that appointments can be scheduled via phone and quotes can be requested via e-mail. Remember: customers can’t contact you if they don’t know how!
In addition to the helpful and descriptive Slogan and About Us sections, Spectrum uses the Custom Content area to further build confidence in their business, promoting their commitment, integrity, and affordable prices.
Because Spectrum works in such a technically advanced field, we think they could really drive home their expertise with more photos and, if possible, a video showing the machining process. Any opportunity to show customers what you’re capable of should be fully explored.
Spectrum Energetics has engineered their BizYellow page for success, but the full potential of yours is entirely up to you. We continue to look forward to seeing what other members of the Yellow Pages United and BizYellow family can design.