What Really Matters in SEO?

When it comes to search engine optimization (SEO), it’s sometimes difficult to determine where “common knowledge” and actual reality intersect. Does keyword stuffing work? Is longer really better? Is there any point to link-building? And with the major search engines constantly evolving, generating up-to-date and useful data can be a daunting task.

That’s why it’s great when somebody else does it for you!

Recently, our new best friend Jeff Baker posted an article on the Moz blog summarizing his findings—generated by hand—of “what may influence the organic performance of newly created content.” Basically, by focusing on a smaller sample size, he was able to control a number of variables while examining factors that correlate to higher search rankings. Here are a few of those factors and how they can be maximized with BizYellow:

  1. On-page SEO: Mr. Baker found that this, the simplest and earliest method of optimization, is still effective. BizYellow allows you to customize the three main aspects of on-page SEO: the content, title tag (the text that displays at the top of your browser when viewing a website), and even the URL for your page.
  2. Links: Because your page’s URL is at BizYellow.com, much of this is already taken care of for you—our site has high traffic and hundreds of thousands of listings, and many of our users have already taken the opportunity to build links between their BizYellow page and other sites. But you can enhance the visibility of your page by building links of your own. Make sure your website links to your BizYellow page and vice versa, and make arrangements with other local businesses to link to each other.
  3. Word count and keyword density: You don’t need to write a novel or repeat yourself to be seen. Just make your words count. You can use your About Us and Custom Content sections to write effective, thorough, and relevant content that tells your story and drives customers to your business.
  4. Time: Keeping your content fresh and searchable is more of a challenge than ever…or is it? Mr. Baker’s data shows that it can take 100 days or more for a page to reach its widest audience, so don’t panic if you don’t see immediate results. We’re not saying you should run the same coupon promotion for three months, but you should write a good About Us description and let it breathe.

BizYellow strives to set businesses up for success when it comes to building an online presence. We’d like to thank Jeff Baker and everyone at Moz for putting in the work to keep us all on the right track.

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