Have you thought about using videos as part of your marketing but don’t have any experience in editing them? With several easy-to-use, free video editing tools available, it’s time to give it a try. And if “easy” and “free” aren’t reasons enough, consider these impressive numbers gathered by Forrester Research and other survey firms: The value of just 60 seconds of video is equal to 1.8 million written words, and nearly half of Internet users watch at least one online video in any given month.
Free video editing software options.
Once you’ve decided what the content of your video will be and have your raw footage ready to go, you’ll need to edit it to include only the most relevant, interesting scenes while keeping the length to around two minutes or less. Depending on the type of computer platform you use, there are several video editing programs that will make the task simpler:
iMovie. If you’re on a Mac, this is known to be one of the most user-friendly video editing tools, especially if you’ve shot your video footage with another Apple product. Designed so that anyone can use it, iMovie lets you select the clips you want to use, plus add effects, titles and a soundtrack, by simply dragging and dropping. Several themes are built-in, which include titles and transitions.
Windows Live Movie Maker. This free video editing software from Microsoft is also easy to use, with drag-and-drop capabilities similar to Apple’s iMovie. A number of editing options allow you to add text, change colors, include special effects and even sound effects. You also can merge two or more videos together and convert them to mobile-friendly formats.
Lightworks. At the moment, Lightworks runs on Windows and Linux, but an Apple OS X version is reportedly coming soon. It supports a very wide range of video file types for easy importing. Lightworks has both a free and a pro version, but both have solid, professional-level features. You may need to spend some time on the learning curve, but the Lightworks Free has plenty of power for your basic editing needs.
VideoToolBox. This free editor is great for those using Android phones. It can handle all of the most popular video formats — all you have to do is select the output format. VideoToolBox simplifies merging videos and includes easy-to-use tools for rotating, trimming, resizing and converting your videos. You’ll find most of the features you need for mobile editing here.
Take the time to do video right.
Whether you want to set up a series of videos on your own YouTube channel, post them to your company blog or embed them on a website page, using video as a marketing tool can help you reach perhaps thousands of potential and existing customers. Keep in mind that the videos you share can make a lasting impression, so take the time to make them as compelling and as valuable to your audience as possible. Videos are memorable — make sure they represent you and your business in the best light.