Mobilegeddon. Sounds menacing, right? No, our phones aren’t taking over the world (any more than they already have). It’s the tongue-in-cheek label given to Google’s most recent search algorithm update that prioritizes mobile-friendly sites over those that don’t play well with small screens. Here’s what you need to know:
So, what exactly does the algorithm update do? If you’re site has been indexed by Google, the update will label your site as mobile-friendly and boost it over non-mobile friendly websites. It will affect all languages worldwide.
When is it happening? The update began on April 21st and is being rolled out to Google’s data centers over a week. It’s probably close to complete as of now.
Which sites are being affected? Sites that don’t render well on mobile or test as mobile-friendly according to Google are being demoted. Notable sites that got a boost from the update include JCPenney, Wired and Foreign Affairs, while Reddit, Bloomberg Business and NBC Sports all appear to have suffered in their rankings.
Why should I care? You can’t afford not to. The number of mobile web users is growing everyday, which means that number of mobile customers is growing everyday. Think about the last time you tried to navigate a non-mobile friendly site on your phone and the frustration you felt. If your competitors are offering a better mobile experience than you, then you’re giving away a huge advantage.
So what can I do? First, test your site. Google’s provided a free mobile-friendly test for websites. Just enter your URL and Google will provide you with a snapshot of how its bots are seeing your website, and whether or not it’s considered mobile-friendly. If it is, great! You’re all good. If it’s not, they give you the main reasons why and provide you with some resources to help you get it up to par.
Regardless of how you fare in the test, this update is a good thing. The dominance of mobile devices is inevitable and it’s better to take action now and give yourself a leg up for the future. And remember, all Yellow Pages United and BizYellow pages are mobile-friendly. If you have any questions about how we can help future-proof your marketing efforts, please contact us. We look forward to hearing from you.